In the rapidly evolving technological landscape, Augmented Reality (AR) and Virtual Reality (VR) have become instrumental in transforming various industries. These technologies provide immersive experiences that have the potential to change the way we interact with the world. Startups venturing into AR and VR are pushing the boundaries of what's possible, ushering in new ways of conducting business, delivering education, and creating entertainment.

Among the trailblazers is Magic Leap, an American startup. Their wearable technology, called Lightwear, is a new kind of headset for immersive augmented reality experiences. It uses digital light field technology to generate digital objects that blend seamlessly with the real world. By overlaying virtual images onto the user's view of their environment, Magic Leap is transforming industries like retail, entertainment, and even healthcare.

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An equally impressive entity is Meta Vision, a California-based startup. They've developed Meta 2, a VR headset that allows users to manipulate digital content with their hands. This cutting-edge technology can be harnessed for a wide range of applications, from architecture and design to medical training.

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Moving beyond headsets, Hololamp is another startup making waves in the AR industry. They've created a portable device that projects 3D images onto any surface, no glasses required! This presents exciting possibilities in education and business, where interactive AR visuals can enhance learning and presentations.

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Meanwhile, VR startups like Survios are making strides in the gaming and entertainment industry. Survios prides themselves in creating immersive VR games that offer a full-body engaging experience. Their work is contributing significantly to the ongoing conversations on how VR can redefine entertainment and social interactions.

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The impact of AR and VR on global business patterns cannot be overstated. These disruptive technologies are shaping the way businesses operate, pushing them to innovate and adapt. AR and VR startups are not only transforming various industries but also setting the pace for future technological advancements. Their creative applications of AR and VR are indeed a testament to the evolution of technology and its far-reaching implications on global business.